The marketing specialist assumes a pivotal role in growing the business. Key role in the development of online and offline marketing programs. This role also helps ensure that key, strategic messages are communicated effectively to target audiences, through the company’s websites, email and product/service launches. The ideal candidate will embody passion, energy, creativity, and tenacity in accomplishing the objectives and responsibilities as listed below.

Essential Duties:

• Develops and coordinates promotional campaigns as assigned, including strategy, copy and creative; keeps staff apprised of marketing efforts and new products/services
• Writes, proofreads and edits print and electronic marketing materials
• Participates in new product development and other task forces as assigned
• Is responsible for researching, providing recommendations, coordinating, executing and managing media and local marketing
• Provide support updating databases in Excel and auditing online activities
• Content writing – for internal communication, ad coy, presentations
• Assist in the managing and reporting for marketing campaigns

Skills & Requirements:

• Strong written and verbal communication skills
• Proficient in copywriting, business writing, grammar and proofreading (required)
• Excellent project management skills
• Good Analytical Skills
• Critical thinking and problem-solving skills
• Ability to work under pressure and motivation to succeed
• Self- motivated and team player
• Very organized, flexible Independent thinker
• Superb attention to detail

Program knowledge:

Must be proficient in all aspects of MS Office suite: Outlook, Word, Excel (advanced), Powerpoint

Education Requirements:

High school diploma or equivalent required. Bachelor’s degree preferred in a Marketing, Business, or Market Research field preferred.

Experience Requirements:

2-5 years of experience in a marketing role