In an interview with Patient Prism CEO Amol Nirgudkar, Matt shares how Smile Brands assimilates new information every day to quickly respond to the challenges brought on by COVID-19.

The company made a commitment early to keep locations open in order to keep dental emergencies out of crowded hospitals and urgent care facilities. Enhanced safety protocols including added layers of PPE, patient pre-screening, frequent disinfecting of common areas and more were rollout out very early in the crisis and all employees got training on the steps they need to take to ensure both patient and staff safety. Open communication has be the key to building staff confidence.

“We believe effective communication is needed at all times, not just during a crisis,” said Matt. “We are on daily calls. We have a daily briefing that goes out every morning at 6 a.m. and we have video calls every week with our leadership. Even yesterday, we had 37 submitted questions during our conference call and we made sure each one was answered. And trust me, they were tough questions. But you’ve got to have transparency, you’ve got to have peer communication, and you’ve got to have safety and support.”  Listen to the full interview.