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Dr. Robert Crim


Dr. Robert Crim earned both his undergraduate degree and his dental degree from Marquette University in Milwaukee, Wisconsin. After college he moved to Florida and practiced dentistry in the Tampa/St. Petersburg area for over 30 years, including more than 10 years as a Smile Brands-affiliated dentist. Previously he owned two private dental practices in Florida. Prior to his appointment as Chief Dental Officer in May 2014, Dr. Crim practiced at several Bright Now!® Dental offices in the greater Tampa area and also was the Market Dental Director and Professional Corporation Owner for all Smile Brands affiliated dental groups in Florida.

He has been recognized for staff development and received the Dentist of the Year Award for the East area in 2011. Dr. Crim has done mission work throughout his career, in the Congo, the Cook Islands, Haiti and South Korea. In 2012 he was a member of a team of Smile Brands affiliated providers that traveled to West African nation of Ghana to provide free dental care to people in need at orphanages and community centers.