CHIEF MARKETING OFFICER
Jody Martin joined Smile Brands, Inc. as Chief Marketing Officer in June, 2017. She is responsible for all Marketing, Public Relations, and Call Center operations and oversees the Smiles for Everyone Foundation. Jody brings in depth dental category experience to her role at Smile Brands. She led the Marketing team at Hero Practice Services, a mid-sized DSO serving the needs of low-income children, where she built the digital marketing platforms and helped the company migrate to an ROI-based marketing program. Prior to moving into the dental industry, Jody spent 12 years driving customer acquisition and retention in the telecom and satellite TV sectors with leadership roles at Dish Network and Qwest Communications.
Jody is a data-driven marketer who has delivered measureable marketing results throughout her career. At Hero Practice Services, she launched programs that delivered a nearly 10% increase in new patients while reducing cost per patient acquisition by over 25%. At Dish Network, she diversified the Marketing plan from primarily TV into digital and direct mail delivering 200K incremental annual subscribers with no increase in marketing spend. Jody has a Master’s of Business Administration from Northwestern University’s Kellogg School of Management and is a graduate of Middlebury College. She is an avid skier and tennis player and enjoys spending time with her husband and two sons.