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Lorilee Schmidt


Lorilee Schmidt is Chief Operating Officer of the Pacific West Region, which includes Washington, Oregon, California, Colorado, Arizona, Utah and Nevada. Her responsibilities include staff recruitment, training, coaching and development; leadership designed to encourage an exceptional patient experience; and translation of national strategies and initiatives into local tactics and actionable insights. Lorilee spent 14 years in retail at Safeway and Costco, where she became part of the management team. She then spent three years at Willamette Dental Group before moving to Bright Now! Dental in 2001.

Lorilee began her career with Smile Brands as an office manager in Portland, assuming roles of increasing responsibility, including Director of Market Operations for Oregon and later Director of Market Operations for Washington. In 2010, she was promoted to Vice President of Operations for the Washington and Northern California markets.

In 2008, Lorilee received the company’s highest honor, the President’s Award, for her unparalleled leadership of the Washington market, and in 2009 the Washington market, under Lorilee’s direction, was named Market of the Year.