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Bright Now! Dental Joins Forces With Dress For Success

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05/24/2010 • Phoenix, AZ – It’s time to brighten up Phoenix. This summer, Bright now Dental is lauching the “Brighten Up Phoenix” initiative by partnering with local organizations to support the members of the community who are helping others and doing their part to improve the quality of life in Phoenix as a whole.

With Dress for Success, Bright Now Dental is debuting “Brighten Up the Job Search,” providing women in the community, chosen by Dress for Success, to receive dental care and clothing to give them the confidence they need in interviews and on the job hunt. Bright Now Dental is also coordinating with a local artist for a program called, “Brighten Up the Mall” to revitalize vacant storefronts in local retail centers. A new site, www.BrightenUpPhoenix.com, will serve as an aggregator of news and stories about these programs and other individuals and groups in the Phoenix-area who are doing admirable work to support the community.

For “Brighten Up the Job Search”, each month eight women will receive up to $2,500 worth of free dental care from one of Bright Now Dental’s Phoenix area locations, as well as professional attire from Dress for Success Phoenix, and a salon makeover compliments of Sweet Hair Studio (www.sweethairstudio.com). Bright Now Dental will also serve as a drop-off location for anyone in the community wanting to donate gently-worn business attire to be donated to Dress for Success.  Those donating will receive a complimentary Teeth Whitening Kit valued at $100*

“It’s important to us to support those making an effort to improve our community,” said Suzann Harms, Arizona Director of Market Operations. “We’re committed to doing what we can to instill optimism and confidence in the job-seekers who will fuel Phoenix’s economic recovery.”

Dress for Success works to promote the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and life. Their mission is in line with Bright Now Dental’s commitment to the community, as both organizations have deep roots in Phoenix and want to make their home as bright as it can be – one interview suit and one smile at a time.

“We’re excited to have the opportunity to partner with Bright Now Dental to give Phoenix-area women a boost while looking for employment,” said Lisa Doromal, founder and executive director of Dress for Success Phoenix. “Confidence is crucial for those on the job hunt, and the combination of a sharp suit and a winning smile can go a long way for getting those in our community back on their feet.”

Donations of unused or lightly used business attire, on a hanger, can be made at any Greater Phoenix Bright Now Dental location. Visit www.brightenupphoenix.com for drop off locations and details. For more information or to make an appointment, call 1-888-Bright Now.

Additionally, Bright Now Dental will partner with a local artist for “Brighten Up the Malls.” This initiative will help invigorate vacant storefronts in local malls that house Bright Now Dental locations by filling the empty windows with art and images of the community. Activities will include a call for art submissions and open house events, providing a celebratory occasion for the community.

About Smile Brands Inc.

Smile Brands Inc. is the largest provider of support services to dental groups in the United States based on number of dental offices.  Smile Brands Inc. provides comprehensive business support services so dentists can spend more time caring for their patients and less time on the administrative, marketing and financial aspects of the dental practice.  Smile Brands Inc. services support more than 1,100 dentists and hygienists practicing in over 300 Bright Now! Dental, Monarch Dental, and Castle Dental offices in 17 states.  Nearly three quarters of a million people a year  take advantage of extended evening and weekend office hours, convenient locations, affordable prices, and flexible payment plans for quality, full-service dental care including general and cosmetic dentistry, and specialty services such as orthodontics at affiliated Smile Brands’ offices.

Based in Santa Ana, Calif., Smile Brands Inc. and its affiliated dental offices employ approximately 4,200 people nationwide.  For more information, visit www.brightnow.com.

* After first visit. Offer is subject to first completing dental exam, X-rays, and/or dentist determining that no decay is present.  All services provided by an Arizona general dentist. Limit one per person. Offer subject to change. While supplies last. Expires on 12/31/10.