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Jody Martin, Smile Brands Chief Marketing Officer Describes COVID Comeback

In an interview with Patient Prism CEO Amol Nirgudkar, Jody outlines how Smile Brands effectively reopened amidst the COVID crisis.

There’s no playbook for a pandemic. Every single dental practice and DSO had to figure out what to do fast when the coronavirus struck and all non-urgent dental care shut down. At Smile Brands, effective communication and out-of-the-box thinking helped ensure staff and patient safety and business continuity. Key focus areas included:

• Creating & Communicating Safety Protocols to Team Members
• Reassuring Patients it was Safe to Return
• Rethinking Operational Models
• Keeping Offices Fully Staffed

“Many of our providers told us ‘I have no idea what I would have done if I had still been in my private practice during this crisis’,” said Jody. “We’ve learned that we’re more resilient than we thought, and we’ve come together as a team in ways that we never had before. We were always a close-knit team, but this took it to another level.” View the full interview.