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Smile Brands Inc. to open as many as 40 new offices in 2011

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Company aims to increase number of offices by 12.4 percent, totaling up to 362 offices nationwide

March 2, 2011 • Irvine, Calif., — Smile Brands Inc., the nation’s top provider of business support services to dental groups in the United States, today announced its plans to open at least 30 and as many as 40 new offices this year. By the end of 2011 Smile Brands plans to have up to 362 affiliated dental offices nationwide operating under the Bright Now Dental, Monarch Dental and Castle Dental brand names, including other local brands.

The 2011 openings continue the growth and mission of Smile Brands Inc. which is to provide “Smiles for Everyone®!” by bringing quality, affordable dental care to local neighborhoods. Their patient-centered care model continues to set them apart as an industry leader throughout the United States.

Following its acquisitions of Monarch Dental in February 2003 and Castle Dental in June 2004, Smile Brands Inc. has been growing steadily, increasing its total number of affiliated dental offices by 116 percent in seven years. During 2010, Smile Brands Inc. opened 23 new offices and ended the year with a total of 322 affiliated dental offices nationwide.

The first new affiliated dental offices to join Smile Brands’ growing roster in 2011 include a Castle Dental office in Houston, Texas, and a Bright Now Dental office in Fountain Valley, California. Both offices are scheduled to open on March 4, 2011. This will mark the 36th office in the Houston market and the 50th office in the Southern California market.

For more information on Smile Brands Inc., and to find a location in your region, visit www.smilebrands.com.

About Smile Brands Inc.

Smile Brands Inc. is the largest provider of business support services to dental groups in the United States. Smile Brands Inc. provides comprehensive business support services to its affiliated dental practices so dentists can spend more time caring for their patients and less time managing the nonclinical aspects of their dental practice. Smile Brands Inc. supports approximately 1,100 dentists and hygienists practicing in over 320 Bright Now Dental, Monarch Dental, and Castle Dental offices in 17 states.

Nearly one million people each year take advantage of extended evening and weekend office hours, convenient locations, affordable prices, and flexible payment plans for quality, full-service dental care, including general and cosmetic dentistry, and specialty services such as orthodontics, at Smile Brands’ affiliated dental offices.

Based in Irvine, California, Smile Brands Inc. and its affiliated dental practices combined employ approximately 4,200 people nationwide. For more information, visit www.smilebrands.com.