Who We Are
A pioneer among DSOs, Smile Brands was founded in 1998 by a management team that included co-founder and CEO Steve Bilt and CFO Brad Schmidt, combining three West Coast dental companies to form Bright Now!® Dental. Through two large acquisitions – Monarch Dental Corporation in 2003 and Castle Dental Centers, Inc., in 2004 – the organization, which was renamed Smile Brands in 2009, became a dominant player in the dental space. Today the organization, which continues to grow through acquisitions and opening new dental offices, supports approximately 400 practices in 16 states. Smile Brands provides comprehensive business support services through exclusive long term agreements with affiliate dental groups, so dentists can spend more time caring for their patients and less time on the administrative, marketing, and financial aspects of operating a dental practice.
Smile Brands’ primary equity sponsor is Gryphon Investors, a leading private equity investment firm focused on investing in physician-centric healthcare businesses. Gryphon’s strategy is to partner with outstanding management teams and build value for its investors through a combination of operational improvements, internal growth initiatives, and strategic acquisitions. To learn more about Gryphon visit www.gryphon-inv.com.
At Smile Brands Inc., culture simply isn’t a nice idea or clever catch-phrase. It’s our purpose. Our mindset. It’s who we are. And it is built on our mission to deliver Smiles for Everyone®. When you become affiliated with Smile Brands Inc., your dentists, your employees and your entire practice will receive service from a dental support organization (DSO) that embraces a positive, forward-looking culture that is unsurpassed in the industry.
Our Culture At-a-Glance:
- We ensure that each individual and group with whom we interact has a reason to smile.
- We make sure that each person we connect with believes they were treated fairly and benefited from their encounter with the employees of Smile Brands Inc. and our affiliated dental groups.
- We honor a strong dentist and employee base because their passion, integrity and dedication to serving patients form the foundation of all we do.
- We pursue business process excellence to increase efficiency and lower costs, enabling providers to serve more patients.
GET TO KNOW THE LEADERSHIP TEAM
Steve Bilt is the Chief Executive Officer at Smile Brands Inc. (SBI) and OneSmile, LLC. He co-founded Smile Brands in 1998 and OneSmile in 2015 and in 2016 combined the two businesses. Steve was integral in SBI’s three initial platform acquisitions and led the acquisitions of Monarch Dental Corporation [NASDAQ: MDDS] in 2003 and Castle Dental Centers Inc. [NASDAQ: CASL] in 2004. In addition to these transactions, Steve oversaw the development and operationalization of 150 de novo practices at Smile Brands and each of the OneSmile platform acquisitions. Smile Brands and OneSmile have 5,500 employees and affiliated providers in approximately 400 locations across the United States.
Steve also serves as Chairman of the Smiles for Everyone Foundation. The Smiles for Everyone Foundation has established international outposts serving six countries in South America, Asia and Africa and conducts ongoing events throughout the United States.
Before joining Smile Brands, Steve was Vice President Finance for Vivra Incorporated (NYSE: V), which operated 250 dialysis clinics in 29 states and specialty physician networks and practices in 15 states. Vivra was the second-largest provider of outpatient kidney dialysis services in the United States, caring for approximately 15,000 end-stage renal disease patients. He was with Vivra during its growth from approximately $150 million in annual revenues to over $700 million and through its successful sale. Steve oversaw M&A activities, corporate finance and certain specialty business units.
Previously, Steve was Chief Financial Officer at SCRS, Inc., a provider of speech, occupational and physical therapy with 70 locations in 10 states. SCRS provided rehabilitation therapy to approximately 40,000 patients annually, primarily in the skilled nursing environment. He participated with SCRS in its growth from $4 million in annual revenues to over $70 million. Earlier in his career, as a manager with Ernst & Young, he provided services to high-growth technology and healthcare organizations.
Steve was named Entrepreneur of the Year in an international program honoring business leaders who have created and sustained successful companies and is a member of the Entrepreneur of the Year Hall of Fame and Academy. Founded by $20 billion professional services firm Ernst & Young, the Entrepreneur of the Year program is co-sponsored nationally by SAP and the Kauffman Foundation.
Steve was also honored with the Excellence in Entrepreneurship Award from the Orange County Business Journal for his role in founding and developing Smile Brands Inc. and led the Smiles for Everyone Foundation to two American Red Cross Humanitarian Awards and numerous other international awards related to its ongoing services, including recognition by the governments and/or monarchies of Paraguay, Thailand and Ghana. Additionally, Steve led Smile Brands to be honored with Inc. Magazine’s Inaugural Hire Power Award for creating and sustaining job growth, numerous inclusions on Inc.’s Fastest Growing Companies in America list and in 2013 was honored by CEO Connection and the Wharton School as Mid-Market CEO of the Year for Social Impact.
Steve earned a Bachelor of Arts degree in business economics from the University of California, Santa Barbara; a Master of Business Administration degree from the Graziadio School of Business and Management at Pepperdine University; and completed the Harvard Business School Presidents’ Program. He is a Certified Public Accountant in the State of California.
Steve was a founding member, former President, and Executive Board Member of the Association of Dental Support Organizations (ADSO) and has been a member of the Pepperdine University Board of Visitors. Steve serves on the Board, Audit Committee and Strategic Planning Committee for THINK Together, the largest non-profit after-school education program in the United States. In addition, Steve is a long-time board member of the Young Presidents Organization, an international association for chief executives. Outside of his community and professional activities, Steve enjoys scuba diving, mountain climbing, travel and spending time with his family.
Brad Schmidt is Chief Financial Officer at OneSmile, LLC, and Smile Brands Inc. (SBI). Brad co-founded OneSmile in 2015 and was with Smile Brands from 1998 through 2013, initially serving as Vice President and Controller through 2002, then subsequently as Chief Financial Officer for over a decade.
While under Brad’s financial leadership, Smile Brands grew from a start-up to the largest dental support organization (DSO) in the United States, serving approximately 400 dental practices with annual revenues greater than $500 million. In supporting the company’s growth, Brad played a leading role in the integration of the company’s three initial platform acquisitions and Smile Brands’ subsequent acquisitions of Monarch Dental Corporation and Castle Dental Centers Inc. He also oversaw the company’s initial de novo expansion efforts, which led to the successful development of more than 150 practices.
In addition to overseeing M&A, integration and de novo development activities, Brad led the development and optimization of the company’s support services infrastructure across a wide range of functions including accounting, finance, tax, business analytics, procurement, patient financing and real estate. Beyond his functional responsibilities, Brad led several cross-functional teams and partnered closely with practice owners and the dental operations team to drive dozens of revenue enhancement, process optimization, technology implementation and cost management initiatives.
Before joining Smile Brands, Brad served as Division Controller and Corporate Accounting Manager for Furon Company (NYSE: FCY), a $450 million international designer and manufacturer of engineered high-performance polymer products. Earlier in his career he was a Senior Accountant with Ernst & Young, where he worked with and provided services to a wide range of private and publicly held companies.
Brad received his Bachelor of Science degree in accounting from Eastern Michigan University, which he attended on a full athletic scholarship. Brad was a 2011 Orange County CFO of the Year finalist, awarded by the Orange County Business Journal in association with CalCPA and Price Waterhouse Coopers. He also serves as an Operating Partner for Shore Capital Partners, a Chicago-based private equity firm focused on micro-cap healthcare companies.
Outside of his professional life, Brad enjoys spending time with his wife, family and friends, skiing, snowmobiling, boating, hiking, hunting, fishing and any other activity that allows him to experience the great outdoors.
DR. ROBERT CRIM
DR. ROBERT CRIM
Dr. Robert Crim earned both his undergraduate degree and his dental degree from Marquette University in Milwaukee, Wisconsin. After college he moved to Florida and practiced dentistry in the Tampa/St. Petersburg area for over 30 years, including more than 10 years as a Smile Brands-affiliated dentist. Previously he owned two private dental practices in Florida. Prior to his appointment as Chief Dental Officer in May 2014, Dr. Crim practiced at several Bright Now!® Dental offices in the greater Tampa area and also was the Market Dental Director and Professional Corporation Owner for all Smile Brands affiliated dental groups in Florida.
He has been recognized for staff development and received the Dentist of the Year Award for the East area in 2011. Dr. Crim has done mission work throughout his career, in the Congo, the Cook Islands, Haiti and South Korea. In 2012 he was a member of a team of Smile Brands affiliated providers that traveled to West African nation of Ghana to provide free dental care to people in need at orphanages and community centers.
George Suda joined Smile Brands Inc. as Chief Information Officer in January 2008. George is responsible for all of the company’s technological systems and projects, plus he oversees all Central Business Office functions. In his career George spent 11 years with Apria Healthcare, the country’s leading provider of home healthcare products, ultimately as the Executive Vice President and CIO. In this role George was responsible for managing all aspects of the information services strategy in all 50 states. He was responsible for making significant changes in the billing and collections process that had substantial effect on insurance denials and company Days Sales Outstanding.
During George’s tenure at Apria, InformationWeek magazine recognized Apria’s Information Services Department as one of the top 500 departments in the country entering the ranking at number 348. During George’s tenure the department climbed to the 118th position. Prior to joining Smile Brands George was CIO at Rotech Healthcare, where he helped re-engineer the business processes for revenue management and billing. George attended Oklahoma State University and earned a bachelor’s degree in business administration from the University of Phoenix and an Executive MBA from Chapman University, where he also received the Beta Gamma Sigma & Dean’s Award as the top MBA student. George continues to be involved at Chapman serving on the Board of Counselors.
Jody Martin joined Smile Brands, Inc. as Chief Marketing Officer in June, 2017. She is responsible for all Marketing, Public Relations, and Call Center operations and oversees the Smiles for Everyone Foundation. Jody brings in depth dental category experience to her role at Smile Brands. She led the Marketing team at Hero Practice Services, a mid-sized DSO serving the needs of low-income children, where she built the digital marketing platforms and helped the company migrate to an ROI-based marketing program. Prior to moving into the dental industry, Jody spent 12 years driving customer acquisition and retention in the telecom and satellite TV sectors with leadership roles at Dish Network and Qwest Communications.
Jody is a data-driven marketer who has delivered measureable marketing results throughout her career. At Hero Practice Services, she launched programs that delivered a nearly 10% increase in new patients while reducing cost per patient acquisition by over 25%. At Dish Network, she diversified the Marketing plan from primarily TV into digital and direct mail delivering 200K incremental annual subscribers with no increase in marketing spend. Jody has a Master’s of Business Administration from Northwestern University’s Kellogg School of Management and is a graduate of Middlebury College. She is an avid skier and tennis player and enjoys spending time with her husband and two sons.
TANISHA J. WICKER
TANISHA J. WICKER
Tanisha Wicker is a dynamic and strategic Human Resources executive with a track record of creating and leading HR initiatives that effectively support business operations and organizational goals. She has 21 years’ experience in HR, beginning in the telecommunications and retail grocery industries, starting as a recruiter progressively earning positions of greater responsibility. During her nearly 14 years with Smile Brands, she has built a solid reputation for implementing department goals that have the most positive impact on the organization’s profitability and productivity, while improving team member satisfaction. Tanisha is adept at communicating, mentoring and integrating diverse teams around a common vision.
In fewer than five years, Tanisha earned promotions from regional HR Manager to Director, Senior Director, Vice President and most recently Senior VP. She was deserving of these promotions by demonstrating what it means to be a servant leader. Tanisha is an advocate for employees and affiliated providers, earning their confidence and trust with her integrity, ethics and transparency. When Smile Brands named her “Business Support Individual of the Year” for 2014, she set a record for nominations among her peers and messages of congratulations from those she has served.
Tanisha attended the University of Alabama at Birmingham where she studied Human Resources Management and Services. Her community service includes volunteering with Meals on Wheels and various women’s shelters in the Dallas area, delivering meals to elderly and underprivileged individuals. She is a member of the Society of Human Resources Management (SHRM) and the National Association of African-Americans in Human Resources (NAAAHR). Tanisha loves boating, cooking and attending live entertainment events. She and her husband enjoy traveling with their three children.
Victoria Harvey joined Smile Brands in 2014 as Associate General Counsel and was appointed Senior Vice President and Chief Legal Officer in April 2015. She has nearly 20 years’ experience in corporate litigation, including over a decade with the law firms of Loeb & Loeb LLP in Los Angeles and Theodora Oringher Miller & Richman in Costa Mesa, Calif. She also spent six years with Real Mex Restaurants (now RM OPCO LLC), the largest full-service Mexican restaurant company in the U.S., where she handled all of the company’s legal functions, and in 2010 was promoted to Senior Vice President, General Counsel and Corporate Secretary.
In 2016, the Orange County Business Journal honored Victoria with its “General Counsel of a Private Company” award for her significant contributions to Smile Brands and to the legal field.
She has extensive experience as in-house counsel with a record of advising senior management on critical legal issues while focusing on balancing business goals and minimizing company legal exposure. She has managed and directed all manner of company legal functions, including service, vendor, lease, supply chain, distribution, technology, marketing, non-disclosure, franchise, and purchase/sales agreements; developed policies and procedures to ensure compliance with state and federal regulatory laws; corporate governance for public reporting and privately held companies; intellectual property, trademarks, confidentiality, trade secrets; litigation management; plus supported Risk Management, Human Resources and Operations with employment, labor and general liability issues daily.
Victoria is a graduate of California State University, Fullerton, receiving a Bachelor of Arts degree in political science. She earned her Juris Doctorate degree from Whittier Law School in Los Angeles, graduating valedictorian and summa cum laude.
Lorilee Schmidt is Regional Vice President of the West Region, which includes Washington, Oregon, California, Colorado, Arizona and Utah. Her responsibilities include staff recruitment, training, coaching and development; leadership designed to encourage an exceptional patient experience; and translation of national strategies and initiatives into local tactics and actionable insights. Lorilee spent 14 years in retail at Safeway and Costco, where she became part of the management team. She then spent three years at Willamette Dental Group before moving to Bright Now! Dental in 2001.
Lorilee began her career with Smile Brands as an office manager in Portland, assuming roles of increasing responsibility, including Director of Market Operations for Oregon and later Director of Market Operations for Washington. In 2010, she was promoted to Vice President of Operations for the Washington and Northern California markets.
In 2008, Lorilee received the company’s highest honor, the President’s Award, for her unparalleled leadership of the Washington market, and in 2009 the Washington market, under Lorilee’s direction, was named Market of the Year.
Christy Englehart returned to Smile Brands in March 2017 as Regional Vice President for the East, which includes Arkansas, Florida, Indiana, Maryland, Ohio, Tennessee and Virginia. Christy’s 28 years of experience in dentistry includes 15 with Smile Brands and the past seven as Chief Operating Officer for two regional dental support organizations: Sage Dental (formerly Gentle Dental of Florida) and Marquee Dental Partners. She began her career as a dental assistant in her hometown of West Plains, Missouri. After moving to Austin, Texas, Christy joined a group practice, which shortly thereafter was acquired by Castle Dental Centers, Inc.
Christy held successive roles with increasing responsibility that continued after Smile Brands acquired Castle, eventually being promoted to Vice President of Operations for Houston. In 2007, Christy received Smile Brands’ highest honor, the President’s Award, for her exceptional performance and embodiment of the organization’s Smiles for Everyone® mission.
Christy has accumulated deep and broad experience throughout her career, but the most valuable skill she brings to Smile Brands is her ability to build, align, integrate and empower teams to achieve a common goal. Christy knows Smile Brands from her many years with the organization and knows multi-market operations in the East from her most recent impressive experiences leading dental companies in that region.
April Cole began her Smile Brands career in 1996 when she joined Monarch Dental Corp. as an Office Manager. After six months, she was promoted to Regional Manager, and through her exceptional performance, has been promoted to leadership roles of increasing responsibility, including Director of Market Operations for the Mid-Atlantic district; Senior Director, National Field Operations; Vice President of Operations for the East Region; and currently Regional Vice President of the Central Region. Because she has worked in nearly all the positions she supervises, she understands the challenges, and the opportunities, that are inherent to the leaders who support the affiliated Professional Corporations (PCs).
This helps her create a vision for her team to give affiliated doctors and their dental office teams the support necessary to thrive and grow. April’s 25 years in dentistry have equipped her with strong clinical knowledge, helping providers feel more comfortable sharing their concerns with her.
April focuses on helping affiliated PCs retain dentists, increase patient access to care and build reputations as the preferred dental practices in their communities.
|Humanitarian Award||NEA||July, 2018|
|2018 Top CEO,|
Steven C. Bilt
|Glassdoor Employees’ Choice Awards,|
|2018 Best CEOs in the U.S.||CEOWorld Magazine,|
|Large Company of the Year||American Business Awards,|
Silver Stevie Award
|Executive of the Year,|
Steven C. Bilt
|American Business Awards,|
Gold Stevie Award
|Best Places to Work||Glassdoor Employees’ Choice Awards,|
|Most Customer Friendly|
Large Company of the Year
|Best in Biz,|
|Large Company of the Year||Best in Biz,|
There’s a reason Smile Brands Inc. is leading the way among Dental Support Organizations. Our national business model gives affiliated dental providers exactly what they need to succeed and grow—a comprehensive umbrella of nonclinical and clinical support services designed to boost efficiency, create a positive work environment, satisfy patients and extend their reach.
Our strategic approach frees your team to focus on clinical excellence instead of business responsibilities. From in-house marketing and recruiting, to metrics and system technology and automation—we’ve got the business and leadership solutions that can take your practice to the next level. In fact, our reputation and proven track record speak for themselves.
With Smile Brands Inc., we can help build and continue your legacy and keep your current and future offices in business for years to come.
Interested in having your business grow with the help of the Smile Brands Inc. team? Contact us at email@example.com.