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Brand Guidelines

Our brand starts and ends with each employee. For our brand to be meaningful and memorable, it must be consistently presented whenever and wherever it is displayed.

We use Smile Brands in our corporate, recruiting, and acquisition efforts. The resources below will help you do your part to strengthen and support our brand.


Business Card Ordering Instructions:

For legacy Smile Brands employees: Login to Coupa and place your order. If you do not have a Coupa login, send request details to [email protected] and it will be entered for you.

For legacy Midwest Dental employees: Please email Lisa Lipinski [email protected]

Email Signature Instructions:

Instructions: To update your email signature in the OUTLOOK app on you work computer, copy the below sample and then paste into OUTLOOK. For Web Mail (OWA), please use the attached Word document to copy the email signature to avoid seeing ‘The text you typed is too long’ error.

NOTE: Your email signature in the OUTLOOK app on you work computer is separate from the email signature in Web Mail. You will need to update in both places.

Jane Smith
Marketing Manager
Smile Brands
Smiles for Everyone®!
100 Spectrum Dr, Suite 1500, Irvine, CA 92618
Direct: 555-123-1234 | smilebrands.com

Branding vs. Marketing

Brand Materials Approval Process:

All collateral shared externally is created by marketing. Please reach out to the marketing team at [email protected] for all collateral requests.